Satisfy Running was born from its founder's obsession with running. But also from Brice Partouche's desire to find himself in a more ethical and diverse collection than what the major sportswear manufacturers offer. Portrait of a rocker and fashion artisan as a long-distance runner , second part.

“For me, running is a meditative activity,” explains Brice Partouche, founder of the Satisfy clothing brand. The Parisian of Grenoble origin likes long outings, without a watch or a cell phone. “I like the idea of ​​putting myself in a bit of danger, of leaving without knowing where I'm going or for exactly how long. »

A hardcore punk disciple, Brice is “almost always” straight edge , he says. He doesn't drink, doesn't smoke, doesn't take any drugs and he's vegan. “I'm in very good shape, so I immediately found the race quite easy. »
Introduced to sport by his girlfriend at the time, he quickly becomes addicted to the rush of endorphins (a drug allowed in his home!) that sports practice triggers, and falls in love with this activity in which he is fully involved. “I run four or five times a week. I like to go on long outings on weekends. Around 12 km. I like the brain work that long distances require to manage your energy well. I'm less obsessed with my pace than before. So I get injured less, also, I run smarter. »

Investing in principles

Satisfy Running was therefore born from a passion. Even an obsession with running. But also from the desire to design a clothing collection that meets his personal tastes as well as his ethical principles: he wants to promote fair trade that is as least damaging as possible to the environment.

“We use materials that we develop ourselves, or which come from France or Italy. Our fabric costs are therefore very high, and we manufacture in superb factories in Portugal. »
Brice describes the materials he uses as silky fabrics that we forget when running, so that the clothing is never a distraction. For the shorts, for example, everything has been designed so that you can store your phone and keys without them touching or getting soaked with sweat. We put them there, and as with the rest, we forget them to better concentrate on the gesture, the movement, the effort to be made and its environment.

“The Justice fabric, for the lining of our shorts, is the lightest in the world,” he says. We are very particular about these kinds of details. For the rest (i.e. aesthetics), it's my culture that speaks. »

Change the image of the race

Say goodbye to the conformity of running clothes that all look the same. Satisfy offers sweaters and camis with tie-dye patterns inspired by the hippie movement, a series of collaborations with the avant-garde rock group Sonic Youth, snakeskin prints and t-shirts adorned with images of the American desert... “I like to move between cultures,” Brice tells us. We are the first to do tie-dye on nylon, for example. We really want to change the perception of running . We bring unexpected things, as is the case in fashion where elements that come from elsewhere are integrated. »
Yes, he says, it looks like we're dealing with a skate clothing brand more than a running one.

But in the end, beyond the image, Brice concludes, “if it works, it’s because the product is very technical”. The same audacity and concern for excellence in both substance and form.

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