Satisfy Running is not your average sportswear collection. The fault lies with Brice, its founder, who infused technical clothing with skate and punk culture to create an offbeat brand, absolutely unique in its kind.

Brice Partouche doesn't exactly have the classic look of a long-distance runner.

It looks more like something out of an archive film on the history of rock and punk. Like: customer of the famous but defunct CBGB in New York , an evening of a Blondie, Television, Patti Smith or The Ramones show, circa 1978. Fitted jeans and vintage t-shirt on a skinny body, long and abundant hair which the MC5 would not have disdained .

However, he is indeed a runner. And he was born very far from the urban centers where the great impulses of the counterculture were brewing, well after the baby boom.

“I was born in Grenoble,” says the founder of Satisfy Running. It is a city surrounded by mountains. Quite young, there, you ski, snowboard, you are in contact with the mountains, you are immersed in a very outdoor culture, hiking, climbing… But that didn't interest me that much. I loved skateboarding and playing music. »

Looking at the clothes he creates for racing, we quickly guess that his world has never strayed too far from those who inspired him in his youth. “It’s a culture! Skateboarding isn't really a sport. It's an excuse to hang out with your friends. There is no winner. For me, running is the same,” says the man who now lives in Paris and prefers to run alone, along the banks of the Saint-Martin canal, sometimes stopping, at the end of his outing, at the café that he owns in the Marais, named Ob-La-Di . Yes, as in the superbly psychedelic piece from the Beatles' White Album .

Despite his 44 years, Brice does not at all have the borrowed look of an old man who acts young. The spirit of his youth visibly inhabits him, giving him the air of a wise punk. His extremely relaxed attitude invites conversation, which he fuels with verve.

He thus recounts, with a laugh, the radical professional bifurcation which ultimately led him to the world of fashion.

“I wanted to be a surgeon. So I started studying medicine… which I quickly abandoned,” he says, laughing at what visibly appears to him today to be a somewhat absurd aspiration. Especially since his future lay elsewhere.

As it is hard to imagine him operating to the sound of Minor Threat or sipping a Boulevardier in a surgeon's cocktail, we can imagine him perfectly in his place in the world of music and fashion.
In 2000, following in his father's footsteps, he launched his jeans brand: April77. As would later be the case with Satisfy, the rock iconography and spirit are omnipresent.

When he takes up running, under the influence of his current girlfriend, he notices that this sport is missing one crucial thing: clothes that he would want to wear and which would not only meet his his look, but also his principles from punk. Fair trade, veganism.

This is where Satisfy Running was born, of which he will explain the main principles which make it successful, in addition to telling us more about his practice as a runner, in our next text dedicated to him.

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